Social Media & Online Marketing 101



FB AD HACKS: How To Create ADS That Convert

Here are some quick Facebook Ad hacks on how to improve your Facebook Advertising efforts and get more conversion: Avoid Blue, White, and Grays in your ads because these are Facebook’s colors and you don’t want to blend in. You want to stand out. Yellow and Red stand out the most but test different colors. No text is best. Period. But always check against Facebook’s Ad Text Overlay Tool. Positive content typically converts more than negative content. The goal is to create an ad that doesn’t look like an ad (engagement ads look the least like ads). Cartoon images actually work – test them. Size the images correctly – take the time to use Canva.com, 2 types of posts you’ll create for...

Continue reading



3 Ways To Increase Small Business Sales

There are so many different ways to increase the amount of sales for your business. But for the sake of simplicity, I’ve provided a basic framework for the top three methods of increasing your business’ sales below: The three ways are: Increasing the average customer’s spend per visit Increase customer frequency Attracting new customers Seems easy right? It is easy, but it’s not that simple. Let’s dive into each one of the strategies to help you accomplish each of these objectives. Increase the average sale per visit Yes, you could raise your prices. That’s one way, but there are other ways as you already know. I’m often surprised how many small business owners don’t leverage the time they have with...

Continue reading



Stop Spending So Much Money and Time on Social Media Management. It's an absolute waste!

It’s true. Social media management has become a big waste of time, particularly for small business owners. As a business owner, your expertise is your product or service, whether you are an online retail store, a dentist, a restaurant or whatever. I know that it's not worth your time to keep up with the ever changing trends of Social Media. Therefore, you are definitely wasting your time and money “trying” to do it yourself. Think about the time you spend on Facebook, Twitter, LinkedIn, Instagram, etc. and ask yourself the question, “What is my return on my social media investment and time? What is the opportunity cost of spending all the time answering comments and uploading pictures?" “But Shakir, I’m using an outside agency...

Continue reading