It’s true. Social media management has become a big waste of time, particularly for small business owners.
As a business owner, your expertise is your product or service, whether you are an online retail store, a dentist, a restaurant or whatever. I know that it's not worth your time to keep up with the ever changing trends of Social Media. Therefore, you are definitely wasting your time and money “trying” to do it yourself.
Think about the time you spend on Facebook, Twitter, LinkedIn, Instagram, etc. and ask yourself the question, “What is my return on my social media investment and time? What is the opportunity cost of spending all the time answering comments and uploading pictures?"
“But Shakir, I’m using an outside agency to help me manage my social media.”
I’d be willing to bet that if you are using an outside agency for social media management, you are probably wondering if they are ever going produce any real ROI as well. You wonder from time to time, whether their actually making you money rather than costing you money. Realistically, how many customers do they bring you a month?
I’m consistently amazed how many small businesses have the wrong people managing their social media. Whether it’s the part time employee making Instagram posts, or an outside consultant or firm who gives you no data on how many customers they bring you a month. What’s it doing for you? How’s it really working out for you?
Here's the truth of the matter, if you're paying somebody £500 a month to manage your social media for you, you're being overcharged and are wasting your money. There is a difference between knowing how to use social media, and actually using social media to generate customers and revenue for your business.
Just because someone knows how to use social media, DOES NOT mean they know how to use social media to market your business and services.
How do I know this? I’ve own a social media marketing agency, and it took me and my teams a long time to REALLY start understanding this difference so we could produce real results for clients.
You must expect results, and by results, I mean an increase in revenues that you can directly attribute to the use of social media marketing for your business.
Anyone can post on social media. But few people understand how to use social media to drive new leads and sales into a business. Few experts can look at your business strategically and figure out how to create funnels and systems to actually increase your revenue.
That's where we come in...
Click Here to request a Free Consulting Call with me or one of my team and you’ll be taking the first step so you’ll never waste your time and money again.